Karangalite Branding

KARANGALITE is a Skincare, Beauty and Fashion brand. Ethnic logos were explored that may express the Karanga and Afrikan aspect of the brand. There is a wave of decolonisation being expressed through the wearing of ethnic patterned materials, hair styles and melanin appreciation. Given that the target market is primarily Black Afrikan, it would be unwise not to jump on the bandwagon and give people what they appreciate. Ethnic styles can be classy and expensive too, and that’s the aim for this branding; to be unapologetically Afrikan and elegant.